YADAV, Ankita; SINGH, S. K.; DASH, Manoj Kumar. Evaluating the Impact of Digital Marketing Platforms on Generation X and Y Purchase Intentions in the FMCG Industry. Darpan International Research Analysis, [S. l.], v. 13, n. 1, p. 25–39, 2025. DOI: 10.36676/dira.v13.i1.161. Disponível em: https://dira.shodhsagar.com/index.php/j/article/view/161. Acesso em: 4 apr. 2025.