Consumer Adoption and Perception of Electric Vehicles

Abstract

The ever-increasing need for environmentally friendly modes of transportation is the primary force behind the tremendous transition that the global automobile industry is currently undergoing. Electric cars, often known as EVs, have emerged as a potentially useful alternative to conventional automobiles powered by internal combustion engines. These vehicles offer a positive impact on the environment as well as technical developments. For policymakers, industry stakeholders, and researchers who are interested in accelerating the transition to a low-carbon transportation system, it is crucial to have a solid understanding of how consumers embrace electric vehicles and how they perceive them. A detailed study of consumer acceptance and perception of electric vehicles (EVs) is presented in this research article. The analysis is based on a review of relevant literature, empirical investigations, and case examples. Several key aspects that influence customer decision-making regarding the adoption of electric vehicles are investigated. These elements include environmental consciousness, government incentives, technical improvements, cost of ownership, availability of charging infrastructure, driving experience, and perception of the brand (brand perception).