Advancements in Digital Initiatives for Enhancing Passenger Experience in Railways
DOI:
https://doi.org/10.36676/dira.v11.i1.71Keywords:
Digital transformation, railway passenger experience, smart ticketing systems, real-time passenger information, onboard digital services, AI-driven customer engagement, cyber securityAbstract
The railway industry has witnessed significant advancements in digital technologies, which have become pivotal in enhancing passenger experience. This paper explores the transformative impact of digital initiatives on the railway sector, focusing on how these innovations are reshaping the way passengers interact with railway services. The study delves into various digital advancements such as smart ticketing systems, real-time passenger information, onboard digital services, and AI-driven customer engagement platforms. Through a detailed analysis of these initiatives, the paper highlights how they contribute to increased convenience, improved service reliability, and a more personalized travel experience. Additionally, the paper presents case studies from leading railway operators in Europe and Asia, illustrating successful implementations and the tangible benefits achieved. Despite the clear advantages, the paper also identifies the challenges associated with the deployment of these technologies, including infrastructure limitations, cybersecurity concerns, and the need for regulatory support. The paper concludes with recommendations for railway operators to overcome these challenges and leverage emerging technologies to further enhance passenger experience. This study serves as a comprehensive overview of the current state and future potential of digital transformation in the railway sector, providing insights that are valuable for both industry practitioners and academic researchers.
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