Strategies for Maximizing Customer Lifetime Value through Effective Onboarding and Renewal Management

Authors

  • Ashish Kumar Scholar, Tufts University, DMW Punjab India,
  • Murali Mohana Krishna Dandu Scholar, Texas Tech University, San Jose, CA 95134,
  • Raja Kumar Kolli Scholar, Wright State University, CO, 80104, USA,
  • Dr Satendra Pal Singh Ex-Dean, Gurukul Kangri University, Haridwar, Uttarakhand ,
  • Prof.(Dr) Punit Goel Research Supervisor , Maharaja Agrasen Himalayan Garhwal University, Uttarakhand,
  • Om Goel Independent Researcher, Abes Engineering College Ghaziabad,

DOI:

https://doi.org/10.36676/dira.v12.i3.127

Keywords:

Customer Lifetime Value, onboarding strategies, renewal management, customer retention, personalized experiences, data analytics, customer satisfaction

Abstract

In today's competitive market, maximizing Customer Lifetime Value (CLV) is essential for sustaining growth and profitability. Effective onboarding and renewal management are critical strategies in achieving this goal. This paper explores the interplay between customer onboarding experiences and renewal processes, emphasizing their role in fostering long-term relationships and enhancing customer satisfaction. A comprehensive onboarding program not only educates customers about product functionalities but also helps to set expectations and establish trust, significantly influencing their initial engagement. By utilizing personalized onboarding experiences, organizations can ensure that customers quickly recognize the value of their products or services.

Furthermore, the renewal management process is pivotal in retaining customers and securing ongoing revenue streams. By implementing proactive communication strategies, such as timely reminders and tailored renewal offers, businesses can enhance customer retention rates. Additionally, leveraging data analytics enables organizations to anticipate customer needs and identify potential churn risks, allowing for targeted interventions.

This study also highlights the significance of continuous feedback mechanisms to refine onboarding and renewal strategies, ensuring they align with evolving customer expectations. Ultimately, a synergistic approach that combines effective onboarding with strategic renewal management can significantly boost CLV, resulting in a more loyal customer base and improved financial performance. By investing in these critical areas, companies can create a sustainable competitive advantage and drive long-term success.

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Published

2024-09-30
CITATION
DOI: 10.36676/dira.v12.i3.127
Published: 2024-09-30

How to Cite

Ashish Kumar, Murali Mohana Krishna Dandu, Raja Kumar Kolli, Dr Satendra Pal Singh, Prof.(Dr) Punit Goel, & Om Goel. (2024). Strategies for Maximizing Customer Lifetime Value through Effective Onboarding and Renewal Management. Darpan International Research Analysis, 12(3), 617–646. https://doi.org/10.36676/dira.v12.i3.127

Issue

Vol. 12 No. 3 (2024): Jul - Sep 2024

Section

Articles

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