Optimizing Data Ingestion and Manipulation for Sports Marketing Analytics
DOI:
https://doi.org/10.36676/dira.v12.i3.128Keywords:
Optimizing data ingestion, sports marketing analytics, data manipulation techniques, ETL processesAbstract
In the dynamic landscape of sports marketing, the ability to effectively ingest and manipulate data is critical for driving decision-making and enhancing competitive advantage. This paper explores strategies for optimizing data ingestion and manipulation processes tailored to sports marketing analytics. We begin by analyzing the complexities of data sources, including social media, ticket sales, fan engagement metrics, and market trends. The diverse nature of these data streams necessitates robust ingestion frameworks that can accommodate real-time processing and historical data analysis.
We propose a hybrid approach that leverages modern data engineering techniques, such as ETL (Extract, Transform, Load) processes, data warehousing, and cloud-based solutions. This approach enables seamless integration of structured and unstructured data, ensuring that marketers can access comprehensive insights into consumer behavior and campaign effectiveness. Furthermore, we discuss the application of advanced analytics and machine learning models to refine data manipulation techniques, enabling organizations to derive actionable insights that drive marketing strategies.
By implementing these optimized processes, sports marketing professionals can enhance their understanding of audience preferences, optimize resource allocation, and ultimately improve return on investment (ROI) for marketing initiatives. This paper contributes to the existing body of knowledge by providing a framework for optimizing data ingestion and manipulation in sports marketing analytics, thus empowering organizations to make data-driven decisions that resonate with fans and stakeholders alike.
References
Voola, Pramod Kumar, Pranav Murthy, Ravi Kumar, Om Goel, and Prof. (Dr.) Arpit Jain. 2022. "Scalable Data Engineering Solutions for Healthcare: Best Practices with Airflow, Snowpark, and Apache Spark." International Journal of Computer Science and Engineering (IJCSE) 11(2):9–22.
Joshi, Archit, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Dr. Shakeb Khan, and Er. Aman Shrivastav. 2022. "Reducing Delivery Placement Errors with Advanced Mobile Solutions." International Journal of Computer Science and Engineering 11(1):141–164. ISSN (P): 2278–9960; ISSN (E): 2278–9979.
Krishna Kishor Tirupati, Siddhey Mahadik, Md Abul Khair, Om Goel, & Prof.(Dr.) Arpit Jain. (2022). Optimizing Machine Learning Models for Predictive Analytics in Cloud Environments. International Journal for Research Publication and Seminar, 13(5), 611–642. doi:10.36676/jrps.v13.i5.1530.
Archit Joshi, Vishwas Rao Salunkhe, Shashwat Agrawal, Prof.(Dr) Punit Goel, & Vikhyat Gupta. (2022). "Optimizing Ad Performance Through Direct Links and Native Browser Destinations." International Journal for Research Publication and Seminar, 13(5), 538–571. doi:10.36676/jrps.v13.i5.1528.
Agrawal, Shashwat, Pattabi Rama Rao Thumati, Pavan Kanchi, Shalu Jain, and Raghav Agarwal. 2021. "The Role of Technology in Enhancing Supplier Relationships." International Journal of Progressive Research in Engineering Management and Science 1(2):96-106. DOI: 10.58257/IJPREMS14.
Arulkumaran, Rahul, Shreyas Mahimkar, Sumit Shekhar, Aayush Jain, and Arpit Jain. 2021. "Analyzing Information Asymmetry in Financial Markets Using Machine Learning." International Journal of Progressive Research in Engineering Management and Science 1(2):53-67. doi:10.58257/IJPREMS16.
Arulkumaran, Rahul, Dasaiah Pakanati, Harshita Cherukuri, Shakeb Khan, and Arpit Jain. 2021. “Gamefi Integration Strategies for Omnichain NFT Projects.” International Research Journal of Modernization in Engineering, Technology and Science 3(11). doi: https://www.doi.org/10.56726/IRJMETS16995.
Agarwal, Nishit, Dheerender Thakur, Kodamasimham Krishna, Punit Goel, and S. P. Singh. 2021. "LLMS for Data Analysis and Client Interaction in MedTech." International Journal of Progressive Research in Engineering Management and Science (IJPREMS) 1(2):33-52. DOI: https://www.doi.org/10.58257/IJPREMS17.
Agarwal, Nishit, Umababu Chinta, Vijay Bhasker Reddy Bhimanapati, Shubham Jain, and Shalu Jain. 2021. "EEG Based Focus Estimation Model for Wearable Devices." International Research Journal of Modernization in Engineering, Technology and Science 3(11):1436. doi: https://doi.org/10.56726/IRJMETS16996.
Agrawal, Shashwat, Abhishek Tangudu, Chandrasekhara Mokkapati, Dr. Shakeb Khan, and Dr. S. P. Singh. 2021. "Implementing Agile Methodologies in Supply Chain Management." International Research Journal of Modernization in Engineering, Technology and Science 3(11):1545. doi: https://www.doi.org/10.56726/IRJMETS16989.
Mahadik, Siddhey, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, and Arpit Jain. 2021. "Scaling Startups through Effective Product Management." International Journal of Progressive Research in Engineering Management and Science 1(2):68-81. doi:10.58257/IJPREMS15.
Mahadik, Siddhey, Krishna Gangu, Pandi Kirupa Gopalakrishna, Punit Goel, and S. P. Singh. 2021. "Innovations in AI-Driven Product Management." International Research Journal of Modernization in Engineering, Technology and Science 3(11):1476. https://www.doi.org/10.56726/IRJMETS16994.
Dandu, Murali Mohana Krishna, Swetha Singiri, Sivaprasad Nadukuru, Shalu Jain, Raghav Agarwal, and S. P. Singh. (2021). "Unsupervised Information Extraction with BERT." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12): 1.
Dandu, Murali Mohana Krishna, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, Om Goel, and Er. Aman Shrivastav. (2021). "Scalable Recommender Systems with Generative AI." International Research Journal of Modernization in Engineering, Technology and Science 3(11): [1557]. https://doi.org/10.56726/IRJMETS17269.
Sivasankaran, Vanitha, Balasubramaniam, Dasaiah Pakanati, Harshita Cherukuri, Om Goel, Shakeb Khan, and Aman Shrivastav. 2021. "Enhancing Customer Experience Through Digital Transformation Projects." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12):20. Retrieved September 27, 2024, from https://www.ijrmeet.org.
Balasubramaniam, Vanitha Sivasankaran, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and Aman Shrivastav. 2021. "Using Data Analytics for Improved Sales and Revenue Tracking in Cloud Services." International Research Journal of Modernization in Engineering, Technology and Science 3(11):1608. doi:10.56726/IRJMETS17274.
Joshi, Archit, Pattabi Rama Rao Thumati, Pavan Kanchi, Raghav Agarwal, Om Goel, and Dr. Alok Gupta. 2021. "Building Scalable Android Frameworks for Interactive Messaging." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12):49. Retrieved from www.ijrmeet.org.
Joshi, Archit, Shreyas Mahimkar, Sumit Shekhar, Om Goel, Arpit Jain, and Aman Shrivastav. 2021. "Deep Linking and User Engagement Enhancing Mobile App Features." International Research Journal of Modernization in Engineering, Technology, and Science 3(11): Article 1624. doi:10.56726/IRJMETS17273.
Tirupati, Krishna Kishor, Raja Kumar Kolli, Shanmukha Eeti, Punit Goel, Arpit Jain, and S. P. Singh. 2021. "Enhancing System Efficiency Through PowerShell and Bash Scripting in Azure Environments." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12):77. Retrieved from http://www.ijrmeet.org.
Tirupati, Krishna Kishor, Venkata Ramanaiah Chintha, Vishesh Narendra Pamadi, Prof. Dr. Punit Goel, Vikhyat Gupta, and Er. Aman Shrivastav. 2021. "Cloud Based Predictive Modeling for Business Applications Using Azure." International Research Journal of Modernization in Engineering, Technology and Science 3(11):1575. https://www.doi.org/10.56726/IRJMETS17271.
Nadukuru, Sivaprasad, Dr S P Singh, Shalu Jain, Om Goel, and Raghav Agarwal. 2021. "Integration of SAP Modules for Efficient Logistics and Materials Management." International Journal of Research in Modern Engineering and Emerging Technology (IJRMEET) 9(12):96. Retrieved (http://www.ijrmeet.org).
Nadukuru, Sivaprasad, Fnu Antara, Pronoy Chopra, A. Renuka, Om Goel, and Er. Aman Shrivastav. 2021. "Agile Methodologies in Global SAP Implementations: A Case Study Approach." International Research Journal of Modernization in Engineering Technology and Science 3(11). DOI: https://www.doi.org/10.56726/IRJMETS17272.
Phanindra Kumar Kankanampati, Rahul Arulkumaran, Shreyas Mahimkar, Aayush Jain, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2021). Effective Data Migration Strategies for Procurement Systems in SAP Ariba. Universal Research Reports, 8(4), 250–267. https://doi.org/10.36676/urr.v8.i4.1389
Rajas Paresh Kshirsagar, Raja Kumar Kolli, Chandrasekhara Mokkapati, Om Goel, Dr. Shakeb Khan, & Prof.(Dr.) Arpit Jain. (2021). Wireframing Best Practices for Product Managers in Ad Tech. Universal Research Reports, 8(4), 210–229. https://doi.org/10.36676/urr.v8.i4.1387
Gannamneni, Nanda Kishore, Jaswanth Alahari, Aravind Ayyagiri, Prof.(Dr) Punit Goel, Prof.(Dr.) Arpit Jain, & Aman Shrivastav. (2021). "Integrating SAP SD with Third-Party Applications for Enhanced EDI and IDOC Communication." Universal Research Reports, 8(4), 156–168. https://doi.org/10.36676/urr.v8.i4.1384.
Gannamneni, Nanda Kishore, Jaswanth Alahari, Aravind Ayyagiri, Prof.(Dr) Punit Goel, Prof.(Dr.) Arpit Jain, & Aman Shrivastav. 2021. "Integrating SAP SD with Third-Party Applications for Enhanced EDI and IDOC Communication." Universal Research Reports, 8(4), 156–168. https://doi.org/10.36676/urr.v8.i4.1384
Mahika Saoji, Abhishek Tangudu, Ravi Kiran Pagidi, Om Goel, Prof.(Dr.) Arpit Jain, & Prof.(Dr) Punit Goel. 2021. "Virtual Reality in Surgery and Rehab: Changing the Game for Doctors and Patients." Universal Research Reports, 8(4), 169–191. https://doi.org/10.36676/urr.v8.i4.1385
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Darpan International Research Analysis
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
